Strategy Vital
YOUR INDUSTRIES' FUTURE DISRUPTION MAKES BUSINESS STRATEGY VITAL

Why We Are In Business

The complexities of business keep changing to adapt to new technologies or economic reform but one thing you can be sure about is that no matter the complexity, we have the business understanding and experience to work through your problem with clarity. You are only a phone call away from consulting with strategic minds and building relationships with people who actually care about your company.

The team at Strategy Vital are creating deeper connections between brands and consumers by providing insights into how strategies can be developed to empower brands to succeed. We help to extract the hidden ideas, talent and innovation that may be laying dormant in your business and amplify their value to leverage your brand for greater commercial success. Strategy is Vital!

Why It Makes Sense To Go With Us

We are specialists at identifying the core problem areas faced by modern businesses across numerous industry sectors. We are at the commercial edge of delivering solutions which intersect at the point where creativity meets sustainable business.

We work on navigating through the external circumstances that could affect your business plans to better position your entity for structured growth. Our aim is to become part of the solutions that drive change, innovation and vision for funded Start Ups and evolving brands alike.

Meet Us in Person

Gareth Benson
CEO - Intellectual Property / Strategic Innovation

I have an eye for creative and analytical thinking. Holding degrees in Law, Arts and Commerce I am passionate about creating vital opportunities in the new world of business. I want to create opportunities for creativity and innovation for Australian businesses to leverage vital growth in the face of rapid business change. Having worked in traditional corporate practice as an Intellectual Property Lawyer and in Business Affairs roles for some of Australia’s leading Innovation organisations I enjoy applying high level thinking around strategy and creativity to create commercial growth.

Let me show you how to harness the power of innovation and unlock the intellectual property that may be laying dormant within your business. I can assist you in protecting your (IP) and most of all demonstrate how you can exploit it. IP accounts for an estimated $5 Trillion of GDP in the US alone. This covers patents, trademarks, domain names, copyrights, designs and trade secrets. It is not surprising that there are so many challenges and law suits over IP.

The value of IP is greatly undervalued in the Australian marketplace. Often business people do not understand that their ideas are one of their most valuable assets. Furthermore, in the current digital age, business owners are more readily confused as to the direction to develop intellectual property within their business. I would like to guide companies, investors and creative individuals to understand the scope and nature of IP in order to maximize the value from this crucial intangible asset.

Ryan Babbage
COO - Business Strategist

I am a true entrepreneur! From a quite a young age I was looking to find new ways to solve problems in business that seemed insurmountable. Over time I developed a unique understanding of business that enabled me to see things from all angles and with a clarity that ultimately shaped me into a business strategist.

In a world that’s in a continuous state of rapid change, my analytical mind, broad outlook and understanding of global trends and marketplaces uniquely positions me to deliver relevant and measurable strategies within any market sector. With 12 years’ experience across a diverse range of industries including retail, fashion, medical, legal, accounting, FMCG and telecommunications, I have helped brands like Barclays Bank, Shiseido, Nissan, Miu Miu, Sanitarium Health Food Company and ABB to become more competitive and more successful.
Methodical and practical, but with a creative flair, I can draw on my knowledge and ideas to navigate a business within the current digital market. I work with my clients to redefine value propositions and engage key internal stakeholders to develop multi channel go-to-market strategies that drive acquisition. And if you’ve already got a strategy in play, I can get it working more dynamically and efficiently.

Before co-founding Onstem Media, I helped to build a strategy for Barclays Bank to tackle the problem of staff absence due to illness. Heart disease was having an impact on the bottom line, but with the help of an app that incentivised healthy living through bicycle riding, the organisation saw a significant change and the pilot-program was not only rolled out internally, but eventually became the London Hire Cycle Scheme, with bicycle docking stations now located all over the city.

Geraldine Coy
CMO - Change Management

Geraldine’s career has seen her develop over 30 years experience in senior management roles in private and public companies, her own and others, and in the public sector. She has been appointed to senior Human Resources roles in the Telecommunications and IT Industries, Manufacturing, FMCG and in the Public Sector. Geraldine was both partner and principal partner in South Africa in two senior management-consulting businesses for over 10 years, and in these roles gained outstanding experience in and across all industry groups. Geraldine studied psychology and delivers her knowledge of people across to business. She achieves outstanding results as a business coach and extends her knowledge to those businesses that seek the right fit strategy.

What We Are About

KNOWLEDGE
Our team has combined knowledge unparalleled to any of our competitors. We cover a broad spectrum of business, needs, directions and solutions.
EXPERIENCE
What is the use of knowledge without the experience of application? Our team has had a number of years experience working across different sections to form Strategy Vital.
SERVICE AND ATTITUDE
Our positive, and altruistic attitude sets us apart. We believe in being the change we want to see in the world.

Why choose TiLT

KNOWLEDGE
Our team has combined knowledge unparalleled to any of our competitors. We cover a broad spectrum of business, needs, directions and solutions.
EXPERIENCE
What is the use of knowledge without the experience of application? Our team has had a number of years experience working across different sections to form Strategy Vital.
SERVICE AND ATTITUDE
Our positive, and altruistic attitude sets us apart. We believe in being the change we want to see in the world.